Dress For The Moment - Wimbledon

Game Set Match

Serving up style! Wimbledon is around the corner, and, whether you're aiming for classic whites, chic dresses, or polished smart-casual looks, we’ve got the ultimate guide to help you ace your court-side outfit.

Tennis Whites

White is more than just a colour at Wimbledon, it’s a tradition. While the strict all-white dress code is reserved for the players; spectators often embrace it too, as a nod to the tournament’s heritage, keeping it classic and effortlessly stylish.

Our longline blazer and wide leg trousers are our team's top pick for Wimbledon this year!

Cool In Cotton

In the 1940s, women’s tennis attire at Wimbledon reflected the era’s conservative fashion, with players typically wearing knee-length white dresses made of breathable fabrics like cotton. Some chose pleated skirts paired with short-sleeved blouses, though full dresses with modest necklines and puffed or cap sleeves were more common. The overall look balanced elegance with practicality, in keeping with the strict dress codes of the time.

Take a look at our cotton styles for a polished, effortlessly modern (and most importantly, cool!) solution to your Wimbledon wardrobe. Cotton is the perfect match for Wimbledon style.