Florere world
Florere appeals to modern women seeking unique design, beautiful craftmanship and high quality. Unapologetically bold; packed with personality, our collections spark conversations that create that must have it feeling with Garments you want to buy now and love forever.
Inspire
‘Creativity can’t be copied or studied, it’s a gift’
Inspiration is everywhere… exhibitions, galleries, flea markets, vintage archives. Our philosophy is to consistently create from unique reference points and always champion innovative ideas.
Make
‘The joy of dressing is an art’
We create products that feel bespoke and out of the ordinary. Every garment has distinctive detailing, unique prints and original touches. That dress, top, suit that you never want to part with.
Experience
‘People do not buy goods and services, they buy relations, stories and magic‘
Florere comes to life through creative storytelling and unique customer experiences. We are a brand with a strong narrative and sense of self, taking the customer on a new journey every season. We want to surprise and delight so you always comes to expect something a little different from us. Sharing our own bit of magic.
Each collection is a curation of the finest ingredients creating forever pieces which are iconic to the brand, that you'll buy now and love forever
Bold print
Florere collections are print led giving the brand a powerful and clearly defined visual identity. Playful, individual, meticulous prints dominate our collections. Our prints are created beyond fashion trends in our own unique way, creating timeless, fun and stand out designs that bring joy to the wearer and the spectator.
Confident colour
Florere is renowned for delivering vibrant, feminine, colourful collections with a sense of fun. Always challenging ourselves to use colour in new ways through our prints and into plains, playing with unexpected colour combinations and being brave with colour to stand out from the crowd.
Unique details
We aim to represent a uniqueness in the marketplace for a customer whose desire is for a product they can buy now and love forever. Every detail is considered. What’s on the inside is as beautiful as what’s on the outside. Not only do we consider impeccable make to be key, We apply detail as a signature, so they become iconic to the brand and evolve from season to season.
Distinctive silhouettes
Shape is always the perfect balance of the romantic and the refined, considering versatility of style that can be worn beyond the occasion. With this blend of feminine silhouettes we visit recurring themes that will become iconically us; sculptural, soft, structured, creating innovative, distinctive shapes which are desirable, relevant and modern and become iconic to the brand.