“What started as the seed of an idea in 2022 has grown into something we're incredibly proud of”
We’re Michelle and Heidi, the founders of FLORERE, and our journey together began long before the brand was born. We met at Brighton University studying fashion and textiles when we were 19, and from that moment, we had a shared a passion for great design and creativity.
Fast forward to now, with our combined wealth of experience in the industry, we felt strongly there was a gap in the market for a design led brand with a fresh point of view. So we set about creating what has become FLORERE; a brand that has stand out appeal, is packed with personality and that resonates with women like us who have a passion for fashion and are unapologetically themselves.
We’re so excited to continue this journey and are deeply grateful for you being a part of it.
x
Michelle & Heidi
The Florere Design Studio
At the heart of FLORERE is an all-female team. As a London based British brand, we focus on blending creativity and craftsmanship to produce innovative, beautifully crafted pieces.
Our design process starts with all the right ingredients, vintage hauls, print concepting and detailed sketching, followed by handcrafting toiles to perfect the fit and structure. Each garment is made with care, ensuring every detail is exactly as we envisioned.
As a team we are driven by a passion for creating forever pieces with an unmistakable handwriting.
Florere is derived from the Latin word meaning “to flourish” or “to bloom”
For us, We love what Florere represents, the name perfectly encapsulates what we set out to create – a feminine brand that would cultivate a fresh perspective in the market. Celebrating all things floral while empowering women to feel confident, flourish and prosper.