Chelsea Flower Show & Chelsea in Bloom
With Chelsea Flower Show and Chelsea in Bloom just around the corner, we have the ultimate guide for where to go, what to wear and what to see.
Chelsea in Bloom
Our favourite part of Chelsea Flower Show week is always the explosion of florals that can be seen around the streets of Chelsea and Belgravia for Chelsea in Bloom. This year's theme is 'Flowers in Fashion' - drawing inspiration from style icons and muses, and seeing the neighbourhood transformed into a free floral runway!
With shops like Aesop, Anine Bing, Farm Rio, Rixo, Hayley Menzies, and Peter Jones taking part, it's set to be an incredible event. Take a look at the official map below for info on who's taking part, and where to go. And keep an eye for friend of Florere @josieldn who is judging Chelsea in Bloom for 2025!
WHAT WE'D WEAR
Florals may be timeless, but during Chelsea in Bloom, they demand drama.
With sunshine on the forecast, and the city transformed into a botanical runway, fabrics like soft chiffon and airy cotton voile are right at the top of our list.
When dressing for a day surrounded by stunning floral arrangements, this is the moment for bold, unapologetic prints that don’t just complement the botanical backdrop, they compete with it.
We’d lean into statement silhouettes, unexpected colour pairings, and high-impact blooms make floral dressing feel fresh, directional, and anything but predictable. Designed for turning heads and stopping traffic on King’s Road.
Our Peony Bloom print feels particularly perfect for the occasion - its delicate pastel tones in soft pinks, mint and yellow hues create the ideal Springtime palette.
The tiered halter neck dress in Peony Bloom is a standout from our collection, and one of our personal favourites. Its easy elegance makes it ideal for a long day strolling around the streets of Chelsea, taking in the beautiful installations.
Chelsea Flower Show
Taking place from May 20th to 24th, this year's Chelsea Flower Show theme is 'Your Space, Your Story'. It will be a vibrant celebration of innovation, horticulture and sustainability, with each garden and installation reflecting personal narratives of the participants.
We hear Succulents are having a real moment, bringing a slice of South Africa to London, and we can't wait to see the Glasshouse Garden by Jo Thompson - part of a wider project which works to rehabilitate women through horticulture. Once the Flower Show is over, the garden is going to be moved to HMP Downview - providing inmates with a space for reflection and growth.
With so many inspiring gardens to get lost in, and stories to tell, this Flower Show is set to be a truly unforgettable one.
WHAT WE'D WEAR
For the Flower Show, we’d go bold and beautiful, because when you’re surrounded by some of the most breathtaking horticultural displays in the world, why not wear something just as show-stopping?!
This is the moment to embrace large-scale florals, saturated colours, and statement silhouettes that bring a sense of joy to your look.
Whether it’s our oversized Oriental Bloom print on a flowing midi dress or a striking frilled jumpsuit adorned with the pop colour tones of our Peony Bloom print, we’re all for dressing with flair that complements the vibrant surroundings.
If dresses aren’t your go-to, our bright tailoring offers a confident and contemporary alternative - tailored pieces that feel fresh, and fashion-forward, but still show-stopping enough for a head-turning day at the Flower Show.
Share
Read more stories about
Also of interest